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Buyers Edge Platform· 2025

Launchpad 2.0

Reimagining Onboarding & Engagement from the Ground Up

UX StrategyDesign SystemsDashboard DesignMobile UXOnboardingAI Integration

My Role

Sole Product Designer – End-to-end Strategy, Research, Design Execution, Design System

Team

Product Manager

Engineering (Web + iOS)

Sales & Marketing Teams

Customer Success

C-Level Leadership

What's inside

This case study covers 13 parts of the project, from research through launch.

  1. 1The Problem: Underused Platform, Friction Everywhere
  2. 2Research: Bridging User Needs & Business Goals
  3. 3UX Prework: Mapping the Foundation
  4. 4Design System Overhaul: A Foundation for Scale
  5. 5Modernized Self-Onboarding
  6. 6Navigation Built for Real Workflows
  7. 7Dashboard 2.0: Making the Value Visible
  8. 8Smart Notifications for Real-Time Engagement
  9. 9Future Vision: Membership Levels
  10. 10Field Testing: GPO Conference at ARIA, Las Vegas
  11. 11Wireframes
  12. 12Hi-Fi Mockups
  13. 13Explore the Final Prototype

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